Over the past few years, the beauty industry has seen a significant shift towards indie beauty brands. These brands are often run by small teams, with a focus on natural and organic ingredients, and a commitment to sustainability. While these brands may not have the same marketing budgets as their...
Beauty comes in all shapes, sizes, and colors. However, for a long time, the cosmetics industry hasn't reflected this diversity. The beauty standards set by the industry have been largely Eurocentric, leaving out people of color, those with disabilities, and other marginalized groups. But thankfully, times are changing, and there's...
Makeup has become an essential part of many women's daily routine. For some, it's a way to enhance their natural features, while for others, it's a way to transform themselves. Regardless of the reason, makeup has a significant impact on a person's self-esteem. The Psychology of Makeup Research has shown...
Permanent makeup and cosmetic procedures have become increasingly popular in recent years. These procedures involve the use of tattoos or other techniques to enhance or alter a person’s appearance. While many people swear by the benefits of these procedures, there are also some potential drawbacks to consider. In this article,...
The use of makeup dates back to ancient civilizations, where it played a significant role in cultural and historical contexts. From enhancing beauty to symbolizing social status, makeup has served various purposes throughout history. Ancient Egypt Ancient Egyptians are known for their love of makeup. They believed that cosmetics had...
